Since my Johannisbeeren (red currant) Pastries video on Vimeo is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike license (CC BY-NC-SA 3.0), anyone is free to share, modify, and adapt it, as long as they make sure to note that I created it (and as long as it is not used for commercial purposes).
The FoodieTV app, from Glam Media, took advantage of the open nature of the licensing and just included my video in their latest episode (S2E12):
— FoodieTV (@foodietv) June 19, 2014
Cool! FoodieTV is a free app on the Apple iTunes Store (unsolicited shout-out and thank you for the free exposure).